One outfit is all it takes

At least for now - before a photo shoot with all three outfits will follow.

This outfit is from the small avantgarde collection called Never Born Never Dead. Working with different sustainable approaches to design I have developed a collection of three outfits. The top and the cardigan are made 100% of recycled materials. The skirt is organic cotton fleece handprinted to create the unique surface. 



Thanks to photographer Morten Germund and model Pernille Rosencrone.

Sustain Festival in Aarhus

I have been working nights and days on my collection that will be shown in the fashion show at in Aarhus on the 15th of May. 

D e s c r i p t i o n   o f   c o n c e p t

For the sustainable concept I’ll be working the two categories recycled materials and sustainable materials. I will mainly be using recycled fabrics and clothing from second shops and adding printed organic cotton fabrics. Research shows that the choices made in the design process can lessen the environmental and social impact of a garment with up to 80%. Working with sustainable fashion design there are several methods and concepts to pursue. Slow fashion as one of them, is quite an abstract concept, which embraces individuality and is much about visual expression as an extension of ones personality. I believe this is essential for creating garments with emotional value and longevity. Therefore my design will not be based on short-term fashion trends, but rather style as something the wearer likes to strive for, experiment with and develop. 

The inspiration for the collection is derived from bio-mimicry, bark from wood and burned wood. The more abstract concept is life and death as being something fictitious. Giving new life to old materials, working with a circular value chain and sustainability as dealing with how we are all affected by the actions that we make as we are all connected. This idea names the title of the collection you were never born and you will never die. 

The style is avant-garde with layers, draping and an androgynous silhouette. The colours I am working with are quite neutral, as I want the designs to be timeless. I am focusing on the tactile expression creating new materials of old ones with appliqué techniques, and creating contrasts using different materials such as thin voile cotton and leather and mixing prints inspired by wood structures.


The anthropocene

We are entering a new geological epoque. The anthropocene. This video puts into perspective the influence of the industrial revolution and tells the story of how humans are altering the natural cycles of Earth. Yet a very important message to bring with you from this is that we can change in which direction the development will move. We can shape our future.

Planned Obsolescence

Have you ever wondered why vintage products always seem to last much longer and be of a much higher quality than the things we buy today despite the fact that science has developed and the infinite knowledge it holds today?
It's called planned obsolescence and it was born in the twenties when a few people decided long lasting products were bad for the economy. The light bulb was the first victim of planned obsolescence.

At this point in history people thought about Earth as an abundance of resources. With the knowledge we have today it seems odd that planned obsolescence is still a dominant factor when products are designed. 

If we are to move into an era of sustainable production and consumption producers have an enormous power and responsibility to create products with a long life span. A paradigm shift which is clearly needed when you look at land fills in developing countries full of our old technology, trashing what used to be flourishing and healthy nature full of life. 


This documentary beautifully pics the topic. 

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